2010年会计硕士(MPAcc)联考英语试题

　　26.  What is most wives' main expectation of their husbands?

　　[ A ] Talking to them.

　　[ B ] Trusting them.

　　[ C ] Supporting their careers.

　　[ D ] Sharing housework.

　　27.  Judging from the context, the phrase "wreaking havoc"(Line 3, Para.2) most probably means ___ .

　　[ A ] generating motivation.

　　[ B ] exerting influence

　　[ C ] causing damage

　　[ D ] creating pressure

　　28.  All of the following are true EXCEPT_______

　　[ A ] men tend to talk more in public than women

　　[ B ] nearly 50 percent of recent divorces are caused by failed conversation

　　[ C ] women attach much importance to communication between couples

　　[ D ] a female tends to be more talkative at home than her spouse

　　29.  Which of the following can best summarize the main idea of this text?

　　[ A ] The moral decaying deserves more research by sociologists .

　　[ B ] Marriage break-up stems from sex inequalities.

　　[ C ] Husband and wife have different expectations from their marriage.

　　[ D ] Conversational patterns between man and wife are different.

　　30.  In the following part immediately after this text, the author will most probably focus on ______.

　　[ A ] a vivid account of the new book Divorce Talk

　　[ B ] a detailed description of the stereotypical cartoon

　　[ C ] other possible reasons for a high divorce rate in the U.S.

　　[ D ] a brief introduction to the political scientist Andrew Hacker

　　Text  3

　　Over the past decade, many companies had perfected the art of creating automatic behaviors -- habits -- among consumers. These habits have helped companies earn billions of dollars when customers eat snacks, or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.

　　"There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can't figure out how to change people's habits," said Dr. Curtis, the director of the Hygiene Center at the London School of Hygiene &Tropical Medicine. "We wanted to learn from private industry how to create new behaviors that happen automatically."

　　The companies that Dr. Curtis turned to -- Procter & Gamble, Colgate-Palmolive and Unilever -- had invested hundreds of millions of dollars finding the subtle cues in consumers' lives that corporations could use to introduce new routines.

　　If you look hard enough, you'll find that many of the products we use every day -- chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, fabric softeners, vitamins -- are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of shrewd advertising and public health campaigns, many Americans habitually give their pearly whites a cavity-preventing scrub twice a day, often with Colgate, Crest or one of the other brands.

　　A few decades ago, many people didn't drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.

　　"Our products succeed when they become part of daily or weekly patterns," said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. "Creating positive habits is a huge part of improving our consumers' lives, and it's essential to making new products commercially viable."

　　Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through relentless advertising. As this new science of habit has emerged, controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods.

　　31.  According to Dr. Curtis, habits like hand washing with soap________.

　　[ A ] should be further cultivated

　　[ B ] should be changed gradually

　　[ C ] are deeply rooted in history

　　[ D ] are basically private concerns

　　32.  Bottled water, chewing gun and skin moisturizers are mentioned in Paragraph 5 so as to____

　　[ A ] reveal their impact on people's habits

　　[ B ] show the urgent need of daily necessities

　　[ C ] indicate their effect on people's buying power

　　[ D ] manifest the significant role of good habits

　　33.  Which of the following does NOT belong to products that help create people's habits?

　　[ A ] Tide

　　[ B ] Crest

　　[ C ] Colgate

　　[ D ] Unilever

　　34.  From the text we know that some of consumers' habits are developed due to _____

　　[ A ] perfected art of products

　　[ B ] automatic behavior creation

　　[ C ] commercial promotions

　　[ D ] scientific experiments

　　35.  The author’s attitude toward the influence of advertisement on people's habits is____

　　[ A ] indifferent

　　[ B ] negative

　　[ C ] positive

　　[ D ] biased